Practical AI for the Construction Industry
Our AI Solutions Help SME Developers and Trade Teams Work Smarter, Not Harder
Good people deserve better systems.
We build practical websites, powerful automations and simple AI tools that reduce admin, improve efficiency and generate more leads. Giving you the space to focus on what you do best.
AI-Driven Websites
Modern Websites Designed for Growth in the Construction Industry
Your online presence should be working for you, not creating more work. We build fast, smart, AI-optimised websites that drive traffic, improve SEO, capture leads automatically and chat with customers 24/7. Everything is designed to help your business grow without increasing your workload.
SEO Optimised
Lead Generation
24/7 AI Support
Smarter Workflows
Automate the Daily Grind
We create simple, effective AI systems that clear the backlog of paperwork, quotes, follow-ups and compliance tasks. Our automations take care of the repetitive work so your team can breathe easier and stay focused on delivering real results on site.
Construction-Ready AI
Hours Saved Every Week
AI Assistant
Delegate Daily Admin Tasks
Instantly generate quotes, draft documents and analyse site compliance with ease. Our simple, reliable AI workflows take on the repetitive paperwork so your team can stay focused on the work that matters.
Compliance
Document Drafting
Time Saving
Winning More Work
Accelerate Bidding and Client Follow-Up
Streamline tender responses, automate follow-up messages and keep every submission compliant. Our systems help you secure leads faster, maintain a professional pipeline and remove the stress from chasing new work.
Leads
Quotes
Follow-Up
Bespoke Project Playbooks
Design & Build the Systems Your Business Runs On
We create powerful, custom AI playbooks tailored to your most important challenges. From full H&S auditing to seamless subcontractor coordination. Your business gets a smarter, more consistent way of working across every project.
Strategy
Compliance
Digital Audit
Our Simple, Stress-Free Process
Our Simple, Smart, and
Scalable Playbook
We design, build, and integrate AI workflows that remove operational friction - giving good people better systems to work with.
Step 1
The Friction Audit
We start by helping you analyse exactly where the admin time is lost and the pressure points are, identifying the simplest, highest-return AI workflows.
Step 2
Etta Labs Build
We build intelligent, low-code systems that slot seamlessly into your existing tools, tailoring every detail to your specific trade or project workflow.
Step 3
On-Site Integration & Training
We smoothly integrate the new systems into your tools (CRM, accounting, etc.) with minimal site disruption, followed by hands-on team training.
Step 4
Ongoing Support & Optimisation
We continuously monitor performance and analyse the time-saving metrics, refining your systems for long-term efficiency and sustainable growth.
We integrate with the tools you already trust.
Benefits
More Time, Less Friction.
Discover how AI automation enhances efficiency, reduces costs, and drives business growth with smarter, faster processes.
FAQs
We’ve Got the Answers You’re Looking For
Quick answers to your AI automation questions.