Our Mission

Good People Deserve Better Systems.

Construction is built on people. But from the trade counter to the boardroom, too many of those people are being held back by outdated processes and endless friction.

We give the industry its time back. Our practical AI systems cut the noise, automate the admin and let your team focus on the work that actually builds your business.

Who We Are

Built by construction people, for construction people.

We aren't just tech consultants; we come from the site office. We know the frustration of late payments, Site delays, and administrative chaos because we've lived it. We build the tools we wish we had when we were in your shoes.

The Experience

No "tech jargon." We talk in variations, retentions, and practical completion. We understand your workflow before we write a single line of code.

The Experience

No "tech jargon." We talk in variations, retentions, and practical completion. We understand your workflow before we write a single line of code.

The Experience

No "tech jargon." We talk in variations, retentions, and practical completion. We understand your workflow before we write a single line of code.

The Speed

You can't afford a 6-month IT distraction. We focus on specific "Agents" that plug into your existing software, getting you live and saving time in weeks, not months.

The Speed

You can't afford a 6-month IT distraction. We focus on specific "Agents" that plug into your existing software, getting you live and saving time in weeks, not months.

The Speed

You can't afford a 6-month IT distraction. We focus on specific "Agents" that plug into your existing software, getting you live and saving time in weeks, not months.

Measured in Sanity, Not Just Savings

Yes, we save money. But our real metric is the pressure we remove from your team. We automate the grind so your best people can stop fighting fires and start building again.

Measured in Sanity, Not Just Savings

Yes, we save money. But our real metric is the pressure we remove from your team. We automate the grind so your best people can stop fighting fires and start building again.

Measured in Sanity, Not Just Savings

Yes, we save money. But our real metric is the pressure we remove from your team. We automate the grind so your best people can stop fighting fires and start building again.

Our Values

The Code We Build By.

We don't care about "disrupting" the industry. We care about fixing the specific, painful problems that stop your team from doing their best work. Here is what you can expect from us.

Tools, Not Toys.

We don't build flashy AI just to look modern. If a tool doesn't explicitly save your team hours or protect your margin, we don't build it. We prioritize stability and utility over hype every single time.

Tools, Not Toys.

Your Data Is Sacred.

We treat your commercial data like a bank vault. Your pricing and tender info are ring-fenced, private, and never used to train public AI models. Your secrets stay yours.

Your Data Is Sacred.

We treat your commercial data like a bank vault. Your pricing and tender info are ring-fenced, private, and never used to train public AI models. Your secrets stay yours.

Your Data Is Sacred.

We treat your commercial data like a bank vault. Your pricing and tender info are ring-fenced, private, and never used to train public AI models. Your secrets stay yours.

Let Builders Build.

The best software is the kind you barely have to touch. We measure success by how little time you spend on our systems. We want your Site Managers looking at the build, not a screen.

Let Builders Build.

The best software is the kind you barely have to touch. We measure success by how little time you spend on our systems. We want your Site Managers looking at the build, not a screen.

Let Builders Build.

The best software is the kind you barely have to touch. We measure success by how little time you spend on our systems. We want your Site Managers looking at the build, not a screen.

The "Go Home on Time" Rule.

Burnout is a massive issue in UK construction. Our systems are designed to reduce mental load, not add to it. We build to help your team finish their admin fast, switch off, and recharge.

The "Go Home on Time" Rule.

Burnout is a massive issue in UK construction. Our systems are designed to reduce mental load, not add to it. We build to help your team finish their admin fast, switch off, and recharge.

The "Go Home on Time" Rule.

Burnout is a massive issue in UK construction. Our systems are designed to reduce mental load, not add to it. We build to help your team finish their admin fast, switch off, and recharge.

The Etta Labs Difference

Stop the "Admin Grind."

Whether you are running a trade team or a development site, manual admin is the biggest brake on your business. See the difference when you let the system handle the strain.

The Manual Grind

Evenings & weekends lost to paperwork.

Chasing payments & missing info.

Missed variations & pricing errors.

Skilled people stuck on data entry.

He said, she said" disputes.

Slow, reactive decision making.

AI Automation

Admin finishes when the office closes.

Faster invoicing & smoother cash flow.

Every cost captured & accounted for.

Back on the tools & managing the build.

One source of truth, zero arguments.

Proactive control over your business.